In the fall of 2005, Milan-based designer and wristwatch aficionado Marco Mavilla designed the first Toy Watch. A lightweight, oversized plastic watch, inspired by high design timepieces,. An anti-luxury statement in a luxury obsessed culture, Toy Watch has become the “it” wristwatch and the “must-have” item among style influentials and tastemakers. The brand ignited a firestorm in the fashion, design and accessories industries and has been heralded as a sensation by the press.

Large Plasteramic Watch (shown at left)
with white dial and crystal markers, stainless steel bezel with pave crystal and white acrylic bracelet. $340