are getting larger all the time! The bigger-the-better has been the dominant trend for this year.

Gents' watches have also become quite sporty, with rubber straps and bracelets as standard fare. We are also seeing the frequent use of rose or pink coloured gold as accents. Rolex® has even invented its own rose gold alloy that uses platinum to maintain the "rose" hue of the gold.

In contrast to the ever growing watch cases, many top designers are also showing an appreciation for slimmer, more sophisticated looks. These type of watches are typically dressier models worn for business and dress occasions.

are also trending much larger, and we are seeing the emergence of mid-size watches as a very popular alternative. Additionally, women are very often simply wearing men's watches. Years ago, TAG Heuer was known as a "man's" watch brand. Today, our Guelph store sells 50% of these watches to female customers, with the most popular style having some form of diamond accent. And for the truly fashion-forward, large sporty man's watch paired with a great diamond tennis bracelet is one of the hottest looks of the season. No matter what happens with the size and shape of the women's watches, it appears diamonds are still - and will likely always be – "a girl's best friend"!